What is UX?
Imagine walking up to a door that looks like it should be pulled, but it only opens if you push. You hesitate, second-guess yourself, or even get a bit annoyed.
"Why would they design it that way?!" you cry out, and more often than not, the answer is simple:
The "creative" who designed it thought it looked good.
This is only one of a million examples where beautiful design may not be usable— and that lack of usability comes at a cost. A clunky checkout process or a confusing layout could be the difference between a loyal patron and an abandoned cart. As a professional, you understand the importance of conversion and returning customers.
Are you willing to leave that up to chance?
That's where we come in…
User Experience (UX) design is the scientific, "design thinking" practice of finding those points of friction—in websites, products, or systems—and smoothing them out. Though observing, testing, and iterating, UX helps to ensure your customers don’t end up confused or stuck.
You have a killer product.
Let's make sure your customers enjoy the process, not just the destination.
About me
I’m Samuel Tupy—a husband, father of three, and passionate UX designer. For nearly a decade, I’ve focused on making complex topics easy to grasp, aiming for experiences that help people feel confident and understood.
For more on my professional background, check out my portfolio 👈🏼
