Hey, I'm Sam.
Hey, I'm Sam.
Learner, story teller, data-informed user advocate.
Well-versed in user research and experience design strategy; I use a variety of methods to identify underlying and outlying factors behind user pain points and behaviors.
UX Methods
Usability testing
Usability testing
Usability testing
Site visits
Site visits
Site visits
Interview facilitation
Interview facilitation
Interview facilitation
Data synthesis
Data synthesis
Data synthesis
Use scenarios
Use scenarios
Use scenarios
User personas
User personas
User personas
Cognitive walkthrough
Cognitive walkthrough
Cognitive walkthrough
Heuristic analysis
Heuristic analysis
Heuristic analysis
Competitive analysis
Competitive analysis
Competitive analysis
Workflow mapping
Workflow mapping
Workflow mapping
Use error analysis
Use error analysis
Use error analysis
Risk evaluation
Risk evaluation
Risk evaluation
Workshop facilitation
Workshop facilitation
Workshop facilitation
Empathetic design
Empathetic design
Empathetic design
Iterative design
Iterative design
Iterative design
Whiteboarding
Whiteboarding
Whiteboarding
Structured critique
Structured critique
Structured critique
Agile methodologies
Agile methodologies
Agile methodologies
Validation testing
Validation testing
Validation testing
Rapid prototyping
Rapid prototyping
Rapid prototyping
A/B testing
A/B testing
A/B testing
Deep learning
Deep learning
Deep learning
AI tools
AI tools
AI tools
Data analysis
Data analysis
Data analysis
