Hey, I'm Samuel.
Hey, I'm Samuel.
Hey, I'm Samuel.
Learner, story teller, data-informed UX professional.
Learner, story teller, data-informed UX professional.
Learner, story teller, data-informed UX professional.
Well-versed in experience design strategy, usability research and a variety of other methods that allow me to design accessible products that work and look good doing it.
Well-versed in experience design strategy, usability research and a variety of other methods that allow me to design accessible products that work and look good doing it.
Well-versed in experience design strategy, usability research and a variety of other methods that allow me to design accessible products that work and look good doing it.
Learn more
Learn more
Learn more
I combine research-driven strategy with practical UX craft to design products that work beautifully and earn trust. I lead with empathy, curiosity, and collaboration—because design connects when the people behind it do too.
I combine research-driven strategy with practical UX craft to design products that work beautifully and earn trust. I lead with empathy, curiosity, and collaboration—because design connects when the people behind it do too.
🧠 UX Methods
Usability testing
Usability testing
Contextual inquiry
Contextual inquiry
Research moderation
Research moderation
Data synthesis
Data synthesis
Use scenarios
Use scenarios
User personas
User personas
Cognitive walkthrough
Affinity mapping
Heuristic evaluation
Heuristic evaluation
Competitive analysis
Competitive analysis
Workflow mapping
Workflow mapping
Use error analysis
Use error analysis
Risk evaluation
Risk evaluation
Workshop facilitation
Workshop facilitation
Empathetic design
Empathetic design
Iterative design
Iterative design
Whiteboarding
Whiteboarding
Structured critique
Structured critique
Agile methodologies
Agile methodologies
Self leadership
Self leadership
Rapid prototyping
Rapid prototyping
A/B testing
A/B testing
Deep learning
Deep learning
AI tools
AI tools
Data analysis
Data analysis
💪🏼 Leadership Skills
Empathy
Empathy
Growth mindset
Growth mindset
Active listening
Active listening
Critical thinking
Critical thinking
Conflict resolution
Conflict resolution
Strategic planning
Strategic planning
Curiosity
Curiosity
Self reflection
Self reflection
Effective communication
Effective communication
Public speaking
Public speaking
Cross-functional leadership
Cross-functional leadership
Peer mentoring
Peer mentoring
📖 Recent Reads
Smart Brevity
Smart Brevity
Thinking Fast and Slow
Thinking Fast and Slow
Dracula
Dracula
Atomic Habits
Atomic Habits
Design is a Job
Design is a Job
The Mom Test
The Mom Test
Unreasonable Hospitality
Unreasonable Hospitality
How to Read a Book
How to Read a Book
LOTR Trilogy
LOTR Trilogy
Harry Potter (series)
Harry Potter (series)
Grit
Grit
Lean UX
Lean UX
