Hey, I'm Samuel.

Hey, I'm Samuel.

Learner, story teller, data-informed UX professional.

Learner, story teller, data-informed UX professional.

Well-versed in user research and experience design strategy; I use a variety of methods to identify underlying and outlying factors behind user pain points and behaviors.

Well-versed in user research and experience design strategy; I use a variety of methods to identify underlying and outlying factors behind user pain points and behaviors.

Learn more

Learn more

💪🏼 Leadership Skills

Smart brevity

Growth mindset

Active listening

Critical thinking

Conflict resolution

Strategic planning

Constructive feedback

Open to feedback

Effective communication

Public speaking

Cross-functional leadership

Peer mentoring

💪🏼 Leadership Skills

Smart brevity

Growth mindset

Active listening

Critical thinking

Conflict resolution

Strategic planning

Constructive feedback

Open to feedback

Effective communication

Public speaking

Cross-functional leadership

Peer mentoring

🧠 UX Methods

Usability testing

Site visits

Interview facilitation

Data synthesis

Use scenarios

User personas

Cognitive walkthrough

Heuristic analysis

Competitive analysis

Workflow mapping

Use error analysis

Risk evaluation

Workshop facilitation

Empathetic design  

Iterative design  

Whiteboarding  

Structured critique

Agile methodologies

Validation testing  

Rapid prototyping

A/B testing

Deep learning

AI tools  

Data analysis  

🧠 UX Methods

Usability testing

Site visits

Interview facilitation

Data synthesis

Use scenarios

User personas

Affinity mapping

Heuristic analysis

Competitive analysis

Workflow mapping

Use error analysis

Risk evaluation

Workshop facilitation

Empathetic design  

Iterative design  

Whiteboarding  

Structured critique

Agile methodologies

Validation testing  

Rapid prototyping

A/B testing

Deep learning

AI tools  

Data analysis  

📖 Recent Reads

Smart Brevity

Thinking Fast and Slow

Outliers

Atomic Habits

Design is a Job

The Mom Test

Unreasonable Hospitality

How to Read a Book

LOTR Trilogy

Harry Potter (series)

Design of Everyday Things

Lean UX

📖 Recent Reads

Smart Brevity

Thinking Fast and Slow

Outliers

Atomic Habits

Design is a Job

The Mom Test

Unreasonable Hospitality

How to Read a Book

LOTR Trilogy

Harry Potter (series)

Design of Everyday Things

Lean UX

So where do we go from here?

So where do we go from here?

Looking to learn more about me?
Or are you looking for a study?

Looking to learn more about me?
Or are you looking for a study?

Let's get to know each other.

Let's get to know each other.

Let's get to know each other.